Perspective: Digitally Transforming the Front End of Innovation
This IDC Manufacturing Insights Perspective discusses transformation of the front end of innovation. Ideation has long existed separately from the rest of the product life cycle, managed and used by marketing, product management, and maybe sales. Connected everything (products, manufacturing, supply chain, and service) is changing that, as is dynamic demand and highly competitive, local markets around the world. Ideation is an important component of a product innovation platform and a key reason why manufacturers move to a platform approach — so you can handle a changing, unique, customized demand.