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A Personalized Approach to Selling Security Products and Services

A Personalized Approach to Selling Security Products and Services

This IDC Insight aims to provide a detailed understanding of how information security is viewed within verticals and the key business challenges that can be utilized to complement an information security vendor's go-to-market strategy.

These business challenges (and how a vendor's product or service addresses the challenges) are the key messages vendors should get across in their discussions with current and potential clients.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Overall Trends
Information Security
Improving Service to the End User
Reduce IT Costs
Support Business Innovation
Trends via Vertical Markets
Future Outlook
Essential Guidance
Advice to Vendors
Figure: Top Business Priorities across All Verticals
Figure: Top Business Priorities in Government
Figure: Top Business Priorities in Education
Figure: Top Business Priorities in the Primary Sector
Figure: Top Business Priorities in Wholesale
Figure: Top Business Priorities in Utilities
Figure: Top Business Priorities in Manufacturing
Figure: Top Business Priorities in Retail
Figure: Top Business Priorities in Healthcare
Figure: Top Business Priorities in Business Services
Figure: Top Business Priorities in Transport
Figure: Top Business Priorities in Finance
Figure: Top Business Priorities in Telecommunications

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