Partnering in the 3rd Platform: Spotlight on ISVs
This IDC study is the third in a series of documents that examine the findings of IDC's most recent Software Channels Survey, which focused on partnering in the 3rd Platform. It provides an overview of current ISV participation in offering packaged software incorporating 3rd Platform technologies and the reasons why ISVs choose or choose not to become involved in cloud, big data, mobile, and social solutions.
"ISVs have always been a very important component of the partner ecosystem, but they are even more critical in the 3rd Platform. That's because they are key to building out the roster of applications that will act as a catalyst for the wider adoption of cloud, mobility, big data, and social business." — Marilyn Carr, director, Software Channels and Ecosystems
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