Partner Program Dynamics: Vendor Panel Insights
This IDC study provides the perspectives of three vendors (IBM, HP, and NetApp) on how core partner trends impact the development of their partner programs. This content is derived from a vendor panel that took place at IDC's Infrastructure Channel Leadership Council on June 4, 2015, in San Mateo, California.
All three of these vendors have a lot riding on their channel, and their partner programs are evolving to reflect key market impact trends, but it's an ongoing challenge to address the needs of complex ecosystems. — Paul Edwards, director, Infrastructure Channels and Ecosystems