Partner Participation in the 3rd Platform: The Keeners, the Establishment, and the In-Betweeners
This IDC study is the first in a series of documents that examine the findings of IDC's most recent software partner survey, which focused on partnering in the 3rd Platform. It provides an overview of current 3rd Platform participation spanning cloud, mobile, big data, and social business; the reasons why partners choose to or choose not to become involved in 3rd Platform solutions; and essential guidance to vendors that want to encourage partners to embrace the new reality of the software industry.
"We have said over and over again that choosing to align with a particular technology and a particular vendor is all about market demand, and the 3rd Platform is no exception. Partners are adopting the 3rd Platform directly in line with where they see the money." — Marilyn Carr, director, Software Channels and Ecosystems researchPlease Note: Extended description available upon request.