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Partner Participation in the 3rd Platform: The Keeners, the Establishment, and the In-Betweeners

Partner Participation in the 3rd Platform: The Keeners, the Establishment, and the In-Betweeners

This IDC study is the first in a series of documents that examine the findings of IDC's most recent software partner survey, which focused on partnering in the 3rd Platform. It provides an overview of current 3rd Platform participation spanning cloud, mobile, big data, and social business; the reasons why partners choose to or choose not to become involved in 3rd Platform solutions; and essential guidance to vendors that want to encourage partners to embrace the new reality of the software industry.

"We have said over and over again that choosing to align with a particular technology and a particular vendor is all about market demand, and the 3rd Platform is no exception. Partners are adopting the 3rd Platform directly in line with where they see the money." — Marilyn Carr, director, Software Channels and Ecosystems research

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Definitions
Situation Overview
Future Outlook
Essential Guidance
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Related Research
Synopsis
Figure: Currently Offered 3rd Platform Solutions
Figure: Average Years of 3rd Platform Participation
Figure: Reasons for Offering 3rd Platform Solutions
Figure: Revenue Distribution by 3rd Platform Participation
Figure: Business Age Distribution by 3rd Platform Participation
Figure: Partner Involvement in 3rd Platform
Figure: Partner Involvement in 3rd Platform by Business Age Distribution
Figure: Partner Involvement in 3rd Platform by Revenue Distribution
Figure: 2nd and 3rd Platform Revenue Growth, 2013–2020
Figure: Partner 3rd Platform Revenue, Today and in Two Years
Figure: Partner Plans to Move to the 3rd Platform
Figure: Top 3 Reasons Partners Do Not Plan to Move to the 3rd Platform
Figure: 3rd Platform Partner Matrix

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