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The Opportunities and Challenges of Delivering Superior Experiences: IDC's 2015 EXPERIENCES Survey

The Opportunities and Challenges of Delivering Superior Experiences: IDC's 2015 EXPERIENCES Survey

This IDC study is the result of IDC's EXPERIENCES Survey conducted in February 2015. The survey polled 799 senior executive-level decision makers in the United States on their current and future technology, business plans, and perceptions related to the experiences being delivered to customers, employees, partners and suppliers.

"The pressure to deliver differentiation as a means of competitive advantage is a critical driver for the changing nature of experiences across customers, partners, and suppliers," says Vanessa Thompson, research director, Enterprise Social Networks and Collaborative Technologies at IDC. "The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of the differentiation and can more appropriately be termed business modernization."

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Survey Findings
Future Outlook
Essential Guidance
Learn More
Related Research
Respondent Demographics
Respondent Industry Sectors
Respondent Job Titles
Respondent Department of Work
Table: Respondents by Company Size (% of Respondents)
Table: Respondents by Industry (% of Respondents)
Table: Respondents by Job Title/Role (% of Respondents)
Table: Respondents by Department (% of Respondents)
Figure: Framework for Business Modernization
Figure: Distribution of Respondents by Experience Type
Figure: Top Communication Channels for Ensuring Superior Experience
Figure: Sources Used to Measure the Experience
Figure: Statement That Describes Overall Impact of Technology
Figure: Top Challenges in Delivering Superior Experience
Figure: Top Experience Management Initiatives
Figure: IT Spend on Technology
Figure: Role of Online Communities as an Important Interaction Channel
Figure: Current and Planned Status of Building Social Communities
Figure: Active Community Management

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