The Opportunities and Challenges of Delivering Superior Experiences: IDC's 2015 EXPERIENCES Survey
This IDC study is the result of IDC's EXPERIENCES Survey conducted in February 2015. The survey polled 799 senior executive-level decision makers in the United States on their current and future technology, business plans, and perceptions related to the experiences being delivered to customers, employees, partners and suppliers.
"The pressure to deliver differentiation as a means of competitive advantage is a critical driver for the changing nature of experiences across customers, partners, and suppliers," says Vanessa Thompson, research director, Enterprise Social Networks and Collaborative Technologies at IDC. "The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of the differentiation and can more appropriately be termed business modernization."Please Note: Extended description available upon request.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook