North America Large Format Printer Market Shares, 2015: Top 5 Vendors Hold On
This IDC study discusses how major trends in the large format digital printing market are impacting market shares across the top suppliers in key segments. The changes in the aqueous inkjet market, which continued and even accelerated in 2015, away from the low end, are forcing large format equipment manufacturers to invest in new technologies and marketing programs to support these new initiatives."Among the leading large format digital printing vendors, the trend toward diversifying their technology portfolios to expand into new market segments continued in 2015," said Tim Greene, research director in IDC's Hardcopy Solutions Group. "We expect that trend to continue as manufacturers look for niches where they can leverage their technology investments to help their customers grow their businesses. We're seeing strong growth for large format digital printers in segments that are still predominantly analog such as décor and packaging."