Moving from Traditional to Digital Product Development
This IDC study discusses approaches to developing digitally enabled and enhanced products and services. It will enable IT and line-of-business (LOB) executives to identify and implement organizational changes that are necessary for success in digital product development (DPD). It defines digital products, identifies differences between traditional product development and DPD, and contains a framework for creating a DPD strategy. In conclusion, it examines real-world examples of how large enterprises are approaching DPD.Developing digitally enabled or enhanced products is not a "bolt on" to traditional product development approaches. It engenders a new set of considerations that must be addressed in transforming product development. The study answers three essential questions:What opportunities for digitally enabled and enhanced projects are available to large, traditional businesses?What considerations are important in planning for and implementing digital product development?What approaches are large enterprises using to develop digital products and services?"Achieving success with digital enablement of products requires a ground-up rethinking of how products are created to derive synergies and new revenue streams from adding digital capabilities to physical products," says Marc Strohlein, adjunct research advisor with IDC's Research Network.
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