Mobile Payments in Asia/Pacific: Where Do the Opportunities Lie?
This IDC study looks at the emerging trend of mobile payments (mpayments) within the Asia/Pacific context. While Asia has been the home of some of the most innovative new mpayments globally, the mixture of economies ranging from highly developed high-technology hubs to large emerging economies means that a one-size-fits-all solution to mpayments for this region will be highly unlikely to succeed. This study deep dives into the individual markets to see what role mpayments may play and in what form they may emerge, as well as what those operating in this space should be focused on to best seize these opportunities.
Michael Yeo, senior market analyst from IDC Financial Insights states, "mPayments have a lot to do with going cashless. However, it must be noted that in the evolution to a cashless society, the Asian experience does not necessarily have to mirror the Western 'efficiency' model and, instead, may act as a driver for focus on initiatives such as financial inclusion and boosting gross domestic product (GDP). With different markets at varying stages of development, we believe that mpayments represent only one of the possible options in the future and that this does not necessarily lead to mpayments being the dominant form of payment in a given market."
Shiv Putcha, associate research director in IDC goes on to state, "A society that already has high card usage and extensive point-of-sale (POS) infrastructure may seem to be well suited to mpayments, but in reality, extensive credit and debit card usage will make it difficult to displace these stalwarts and may retard the eventual growth of mpayments. On the flip side, a market with limited financial infrastructure at the POS has little incentive to make the heavy investments needed and may possibly then start to skew toward mpayments as the preferred transactional method."
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