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2014 U.S. Mobile Online Advertising Market Sizing and Vendor Shares

2014 U.S. Mobile Online Advertising Market Sizing and Vendor Shares

This IDC Insight sizes the 2014 mobile online advertising market in the United States, breaks out search versus display advertising revenue, estimates gross revenue vendor market shares, and highlights the most important trends in the mobile ad segment. Follow analyst Karsten Weide on Twitter at @karstenw.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Mobile Search and Mobile Display Advertising
Mobile Display Publishers Versus Ad Networks
Mobile Display Publishers
Mobile Display Ad Networks
Mobile Search Advertising Vendors
Future Outlook
Table: U.S. Mobile Digital Advertising Revenue, 2009–2014
Table: U.S. Mobile Display Advertising Revenue, 2009–2014
Table: U.S. Mobile Search Advertising Revenue, 2009–2014
Figure: U.S. Mobile Digital Advertising Revenue, 2009–2014
Figure: U.S. Mobile Digital Advertising Revenue Share by Format, 2009–2014
Figure: U.S. Mobile Display Advertising Revenue, 2009–2014
Figure: U.S. Mobile Search Advertising Revenue, 2009–2014
Figure: U.S. Ad Network Versus Publisher Display Ad Market Share, 2009–2014
Figure: U.S. Mobile Display Publisher Net Revenue by Vendor, 2014
Figure: U.S. Mobile Display Publisher Net Revenue Share by Vendor, 2014
Figure: U.S. Mobile Display Ad Network Gross Revenue by Vendor, 2014
Figure: U.S. Mobile Display Ad Network Net Revenue Share by Vendor, 2014
Figure: U.S. Mobile Search Gross Revenue by Vendor, 2014
Figure: U.S. Mobile Search Net Revenue Share by Vendor, 2014

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