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U.S. Mobile Consumer and Business Services Forecast, 2018–2022

U.S. Mobile Consumer and Business Services Forecast, 2018–2022

This IDC study analyzes the U.S. mobile consumer and business services market outlook for 2018–2022. This study discusses the key market trends impacting both the consumer and business wireless market segments within the United States and examines the key market challenges and competitive dynamics to watch in 2018 and beyond. Forecasts for total subscribers, consumer and business subscribers and revenue, and average revenue per user (ARPU) are also provided. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile services marketForecasts of consumer and business subscribers, revenue, and ARPU for 2018–2022An examination of the market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period."Despite its maturity, the mobile industry continues to adapt to market opportunities, realizing subscriber gains that exceed expectations by countering low population growth trends and subscriber saturation with new connected device forms and targeted promotional activity," says Jason Leigh, senior research analyst, Mobility at IDC. "However, while mobile network operators have experienced counterintuitive subscriber gains of late, translating those subscriptions into corresponding service revenue growth remains a significant challenge."

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Push Creative Promotional Offerings to Consumers
Diversify Beyond Connectivity and Content
Look to Businesses Large and Small
Expect Nontraditional Operators to Make Inroads
Be Patient for 5G Revenue
Market Forecast
Market Context
Drivers and Inhibitors
Network Coverage and Performance
Variety in Handsets, Offers, Value-Added Services, and Bundles
"Other Connected Devices" Diversify Offerings and Add to Revenue
Unlimited Data Plans Become the Default Subscription
Significant Market Developments
Changes from Prior Forecast
Market Definition
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