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U.S. Mobile Consumer and Business Services Forecast, 2017-2021

U.S. Mobile Consumer and Business Services Forecast, 2017-2021

This IDC study analyzes the U.S. mobile consumer and business services market outlook for 2017–2021. This study discusses the key market trends impacting both the consumer and business market segments within the United States and examines the key market challenges and competitive dynamics to watch in 2017 and beyond. Forecasts for total subscribers, consumer and business subscribers and revenue, and average revenue per user (ARPU) are also provided. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile voice and data services marketForecasts of consumer and business subscribers, revenue, and ARPU for 2017–2021An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period"The competitive dynamic has shifted, especially on the consumer side of the market, as virtually all operators are moving back to unlimited data as their premier service option," says Brian Haven, senior research analyst, Consumer Mobility at IDC. "The migration back to unlimited is forcing the networks through a stress test of sorts. Those operators that can best support their subscriber bases with a sufficient infrastructure will see the most gain."


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Simplicity and Transparency Will Always Win
The Effect of Unlimited on Revenue, Network Capacity
Premium Add-On Services as a Differentiator
Differentiate to Win Valuable Corporate-Liable Business Subscribers
Diversify to Maintain, Grow Overall Business Subscriber Base
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Network Capacity and Quality
Attractive Bundles: Diversified Content and Content Enablement
Visibility, Affordability, and Security Offers for Business Buyers
Individual-Liable Wireless Services Discount Programs
Inhibitors
Reemergence of Unlimited Data Plans: Mobile Voice and Data Services Offers
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
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