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U.S. Mobile Business Services Forecast, 2016-2020

U.S. Mobile Business Services Forecast, 2016-2020

This IDC study analyzes the U.S. mobile business services market outlook for 2016-2020. It sets the forecast within the context of the overall mobile services market, including the consumer segment. This study discusses the key market trends impacting the business segment within the United States and examines the key market challenges and competitive dynamics to watch in 2016 and beyond. Forecasts for total and business subscribers, revenue, and average revenue per user (ARPU) are also provided. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile business services marketForecasts of mobile business subscribers, revenue, and ARPU for 2016-2020An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period"The apt response from mobile operators to the competitive threats in the business subscriber base will mean the difference between success or failure in this part of the wireless market," says Denise Lund, research director, Enterprise Mobility at IDC. "Simplified offers and competitively priced data packages are major ingredients of success, as is a strong business-focused sales team."

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Capitalize on the Enterprise Shift Back to Corporate Liable
Go to Market with Simplified Offers That Drive Loyalty and Reduce Churn
Market Forecast
Market Context
Drivers and Inhibitors
Special Offers and Promotions: Mobile Voice and Data Services Offers
Device Development
Business Market Landscape
Employer Wireless Services Discount Programs
WiFi Availability
Significant Market Developments
Changes from Prior Forecast
Market Definition
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