MVNOs in Western Europe: Succeeding in a Mature Mobile MarketThis IDC study analyzes the current state of the market for mobile virtual network operators (MVNOs) by aggregating data collected from 16 Western European countries. It provides assumptions and forecasts on the MVNO market's growth in the next five years as well as detailed case studies exploring the perspectives of both the mobile network operators (MNOs) and the MVNOs. It also highlights the strategies of MVNOs and the approaches MNOs are taking toward MVNO partners and assesses the prospects of these relationships and the market."If MVNOs want to survive in the hugely competitive telecommunications landscape, they must evolve with the market and diversify in both new sectors and different countries," said Laura Petrone, research analyst, IDC EMEA Mobility. "The longer-term trend will see the number of MVNO subscribers increase, and IDC expects this to continue in the next five years."
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