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MENA ICT Key Market Developments Update, August 2018

MENA ICT Key Market Developments Update, August 2018
This IDC Market Perspective highlights the rising demand from enterprises for cloud-based communication and collaboration tools, driven by the rising mobility of the workforce, new use cases, shifting attitudes toward voice and messaging, and efforts to raise employee productivity and eventually the customer experience."Demand from enterprises is rising for cloud-based communication and collaboration tools, driven by the rising mobility of the workforce, new use cases, shifting attitudes toward voice and messaging and efforts to raise employee productivity and eventually the customer experience. IDC believes that communication and collaboration apps are becoming increasingly important to enterprises globally, with cloud-based solutions, either as standalone or complementary hybrid solutions, increasingly taking center stage," says Shiv Putcha, contributing analyst, IDC Asia/Pacific.

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Executive Snapshot
In This Market Note
IDC's Point of View
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Synopsis

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