LifeLearn Partners with the IBM Watson Developer Cloud Platform to Bring New Consumerized Cognitive Software to Veterinarians
This IDC Buyer Case Study offers a glimpse into what cognitive computing can mean to the small business customer. LifeLearn, a Canadian veterinary marketing and corporate solutions provider with 56 employees, utilized the IBM Watson Natural Language Classifier and IBM Retrieve and Rank services through the IBM Watson Developer Cloud to build a clinical decision-making application named LifeLearn Sofie. LifeLearn Sofie enables veterinarians, who are often small business owners themselves, to search a comprehensive archive of medical data and get answers to complex diagnostic questions that can provide individualized health profiles for client pets, resulting in higher levels of care and the ability to create a tailored health plan implementable over the life of the pet.To understand how cognitive computing solutions can create competitive advantage for small businesses, IDC sat down with Sean Linehan, LifeLearn's executive vice president for Sales and Marketing, to discuss the IBM partnership and the impact cognitive computing has on not just product development but also larger enterprise IT vendors in terms of how they can engage differently with smaller customers.
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