Kenya and East Africa Mobile Phones Gray Market Survey Report

Kenya and East Africa Mobile Phones Gray Market Survey Report

This document details the gray trade in mobile devices in Kenya and East Africa, highlighting its impact on mainstream market players and assessing its advantages and disadvantages. It also describes the actions that global manufacturers and distributors of brand name mobile phones should take to address they gray market."Given the high volumes of mobile devices traded in the gray market in East Africa, vendors need to understand the underlying drivers if they are to regain control of their products. Indeed, manufacturers stand to lose market share due to brand erosion over the long term. As such, OEMs should take an active role in implementing consistent and effective strategies to control gray trade in the region." — Research Analyst George Mbuthia, IDC East Africa

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Characteristics of the Gray Market
Gray Market Players
Why Gray?
Pricing Differentials
Excess Inventories
Changing Supply Conditions
Enabling Environment
Tax and Tariff Evasion
Industry Dynamics
Gray Market Sizing
Consumer Access to Mobile Phones Stores
Sourcing for Gray Market Phones
Vendor Examples
Factors Enabling the Gray Market
Advantages of Gray Markets
Disadvantages of Gray Markets
IDC's Point of View
Advice for Manufacturers and mobile phone distributors
Developing Approaches to Mitigate Risks
Promoting Authorized Channels
Educating Consumers
Creating Gray Trade Policies
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