Kenya and East Africa Mobile Phones Gray Market Survey Report
This document details the gray trade in mobile devices in Kenya and East Africa, highlighting its impact on mainstream market players and assessing its advantages and disadvantages. It also describes the actions that global manufacturers and distributors of brand name mobile phones should take to address they gray market."Given the high volumes of mobile devices traded in the gray market in East Africa, vendors need to understand the underlying drivers if they are to regain control of their products. Indeed, manufacturers stand to lose market share due to brand erosion over the long term. As such, OEMs should take an active role in implementing consistent and effective strategies to control gray trade in the region." — Research Analyst George Mbuthia, IDC East Africa
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Introduction
- Characteristics of the Gray Market
- Gray Market Players
- Why Gray?
- Pricing Differentials
- Excess Inventories
- Changing Supply Conditions
- Enabling Environment
- Tax and Tariff Evasion
- Industry Dynamics
- Gray Market Sizing
- Consumer Access to Mobile Phones Stores
- Sourcing for Gray Market Phones
- Vendor Examples
- Factors Enabling the Gray Market
- Advantages of Gray Markets
- Disadvantages of Gray Markets
- IDC's Point of View
- Advice for Manufacturers and mobile phone distributors
- Developing Approaches to Mitigate Risks
- Promoting Authorized Channels
- Educating Consumers
- Creating Gray Trade Policies
- Learn More
- Related Research
- Methodology
- Synopsis
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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