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Kaspersky Lab Anti Targeted Attack Platform — New Services Reflect Rapid Shift in Customer Requirements

Kaspersky Lab Anti Targeted Attack Platform — New Services Reflect Rapid Shift in Customer Requirements

This IDC Insight discusses Kaspersky Lab's product strategy overhaul and entry into the specialized threat analysis and protection (STAP) market with the launch of the company's Anti Targeted Attack Platform. Other changes to the security vendor's go-to-market strategy reflect a disrupted endpoint security market driven by rapid changes in customer buying requirements.


IDC Opinion
In This Insight
Situation Overview
Anti Targeted Attack Platform Shows Promise if Kaspersky Lab Can Deliver
Readying SaaS-Based Endpoint Security for SMBs, Freemium Version for Consumers
Russian Ruble Plummet Contributes to Estimated Revenue Decline
Future Outlook

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