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Japan Small and Medium-Sized Business Markets Forecast by Revenue, 2016–2020

This study, which provides IT spending trends and forecasts by company size based on annual sales. Annual sales sizes are classified based on the following four revenue categories of annual sales in FY14 (accounting year): less than 10 billion yen, 10 billion to less than 30 billion yen, 30 billion to less than 100 billion yen, and 100 billion yen and above. This IDC study describes the performance of the Japan enterprise IT market in 2015 and presents market forecasts for the 2016–2020 period by company size (based on annual sales), product, and industry based on the latest economic situation and product information gathered from vendor surveys up until March 2016. Growth in the Japan enterprise IT market will remain essentially flat in 2016, but growth will be negative for enterprises with under 30 billion yen in annual sales, and while there will be replacement demand for PCs from 2017 onward, growth for other product segments will remain comparatively low. "In addition to support for existing businesses, IT suppliers will need to provide support for start-ups using the 3rd Platform (i.e., mobility, cloud, Big Data and analytics, and social technology) for market expansion," argues Hitoshi Ichimura, IT Spending research manager, IDC Japan.

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Japan SMB IT Spending by Annual Sales, 2016–2020
Japan SMB IT Spending by Annual Sales and Industry, 2016–2020
Market Context
Drivers and Inhibitors
Increase in Consumption Taxes and Implementation of System for Reduced Tax Rates on Certain Goods
Hosting of the Tokyo Olympic Games
The Diffusion of the 3rd IT Platform
Companies in Japan Shifting Focus to Overseas Markets
Stagnation in Regional Economies
Significant Market Developments
IT Spending Trends by Size Based on Annual Sales
Changes from Prior Forecast
Market Definition
Network Equipment
Packaged Software
IT Services
Industry Classifications
Survey Target Scope
Respondent Distribution by Company Size
Respondent Distribution by Industry
IT Product Categories Covered in This Study
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