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Japan Customer Relationship Management Applications Forecast, 2017-2021

Japan Customer Relationship Management Applications Forecast, 2017−2021

This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2016 and market forecast from 2017 to 2021. For the purpose of analyzing the market size, IDC divides the Japan CRM applications market into four functional market segments, which are contact center applications market, customer service applications market, marketing applications market, and sales applications market. In 2016, the marketing applications market's favorable growth has given the overall CRM applications market a boost."In order for the Japan CRM applications market to continue growing in the future, IT suppliers should actively develop cognitive and artificial intelligence (AI) system–related products and services for existing CRM applications. They must also actively respond to customer support demand in preparation for the Tokyo Olympics and Paralympics," said Takashi Manabe, group director, Software and Security/IT Spending, IDC Japan.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Japan CRM Applications Market Revenue Forecast by Functional Market
Contact Center Applications Market
Customer Service Applications Market
Marketing Applications Market
Sales Applications Market
Market Context
Drivers and Inhibitors
Drivers
Digital Transformation Penetration
Tokyo Olympics and Paralympics Events
Merging together Cognitive and AI Systems with CRM
Inhibitors
Migration to Cloud
Shortage of Analysts
Significant Market Developments
Customer Digital Transformation Penetration
Cognitive and AI System Adoption in CRM Applications
Customer Data Utilization and the Appointment of Data Officers
Changes from Prior Forecast
MARKET DEFINITION
Methodology
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