Japan Customer Relationship Management Applications Forecast, 2017−2021
This IDC study presents the Japan customer relationship management (CRM) applications market performance in 2016 and market forecast from 2017 to 2021. For the purpose of analyzing the market size, IDC divides the Japan CRM applications market into four functional market segments, which are contact center applications market, customer service applications market, marketing applications market, and sales applications market. In 2016, the marketing applications market's favorable growth has given the overall CRM applications market a boost."In order for the Japan CRM applications market to continue growing in the future, IT suppliers should actively develop cognitive and artificial intelligence (AI) system–related products and services for existing CRM applications. They must also actively respond to customer support demand in preparation for the Tokyo Olympics and Paralympics," said Takashi Manabe, group director, Software and Security/IT Spending, IDC Japan.