Japan CRM Application Market Shares, 2015: Marketing Application Continues to Grow
This IDC study analyzes the market share of vendors in the Japan CRM application market based on their individual shipment revenue. IDC classifies the Japan CRM application market into the following four functional segments: contact center application market, customer service application market, marketing application market, and sales application market; and provides market analyses and forecasts for the same. Although there has been no major change in the ranking of vendor share in this market in 2015, vendors providing cloud services have managed to increase their revenue and share. Takashi Manabe, director of IDC Japan says, "IT suppliers should strive to focus on companywide appeal of customer data utilization and entry into the data economy market; as well as enhance the collaboration with cognitive systems so as to cope with these market changes and help the Japan CRM application market achieve growth in the future."
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