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Japan CRM Application Market Shares, 2015: Marketing Application Continues to Grow

Japan CRM Application Market Shares, 2015: Marketing Application Continues to Grow

This IDC study analyzes the market share of vendors in the Japan CRM application market based on their individual shipment revenue. IDC classifies the Japan CRM application market into the following four functional segments: contact center application market, customer service application market, marketing application market, and sales application market; and provides market analyses and forecasts for the same. Although there has been no major change in the ranking of vendor share in this market in 2015, vendors providing cloud services have managed to increase their revenue and share. Takashi Manabe, director of IDC Japan says, "IT suppliers should strive to focus on companywide appeal of customer data utilization and entry into the data economy market; as well as enhance the collaboration with cognitive systems so as to cope with these market changes and help the Japan CRM application market achieve growth in the future."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Japan CRM Application Market Share
Share by Functional Market
Market Share by Vendor
Japan CRM Application Market Vendor Share by Functional Market
Contact Center Application Market
Customer Service Application Market
Marketing Application Market
Sales Application Market
Who Shaped the Year
Salesforce.com
Adobe Systems
Interactive Intelligence
Market Context
Significant Market Developments
Expansion of the Digital Market: Impact of Customer Digital Transformation
Acceleration of Cloud Shift: IT Spending Shift toward LOB
Increase in Business Visualization Request: Utilization of Big Data and Analytics
Cognitive Systems Application: Development of Intelligent CRM
Methodology
Market Definition
Sales Applications
Marketing Applications
Customer Service Applications
Contact Center Applications
Related Research

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