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Marketing Investment Planner 2016: Benchmarks, Key Performance Indicators, and CMO Priorities

Marketing Investment Planner 2016: Benchmarks, Key Performance Indicators, and CMO Priorities

This IDC Presentation features results from IDC CMO Advisory Service's 13th annual Technology Marketing Benchmarks Survey and provides marketing executives with benchmarks for key performance indicators, program spend investments, marketing head count allocations, digital marketing, and IDC's Customer Experience Loop.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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