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Interview with Google and Microsoft Partner SADA Systems: Winning with the New and Old Guard of IT

Interview with Google and Microsoft Partner SADA Systems: Winning with the New and Old Guard of IT

This IDC study looks at many interesting topics about the tremendous success of SADA Systems. At the June 3, 2015, IDC Software Channel Leadership Council in San Mateo, California, Program Vice President, IDC's Channels and Alliances Research, Darren Bibby, interviewed Tony Safoian, CEO of 120-employee solution provider SADA Systems. SADA is a highly successful business partner of both Microsoft and Google. This interview delves into the differences between working with the two companies, as well as many of SADA's biggest changes it has had to make in moving to the cloud, plus some highly insightful ideas as to how to best run a growing and successful IT solution provider.

"Tony Safoian has built SADA Systems into an award-winning partner of both an old guard software vendor in Microsoft and a new guard vendor in Google. But somehow, he has made it work out on all fronts. He has a great story," says Darren Bibby, program vice president, IDC's Channels and Alliances Research.

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Situation Overview
Introduction
SADA Systems' Background
Key Roles of the CEO — Vendor Alliances Are Critical
Transforming to New Businesses in the Cloud
Sales Compensation
Selling to Lines of Business
Ideal Projects
Renewals and Upsells
Partnering with Both Microsoft and Google
Future Outlook
What Should Microsoft Be Doing?
What Should Google Be Doing?
Essential Guidance
Learn More
Related Research
Synopsis

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