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Internet of Things in Retail in the Middle East and Africa

Internet of Things in Retail in the Middle East and Africa

This study characterizes and sizes the IoT opportunity in four key markets of the MEA retail sector. It examines the overall retail landscape, presents key indicators, and addresses the main drivers for IoT deployments in this immature region."The UAE in particular is undergoing a significant change in terms of the implementation of innovative initiatives by governmental institutions and private organizations. Providers in the IoT ecosystem will continue with their attempts to develop easily accessible solutions for the retail industry in the region. For example, Etisalat, the incumbent telco in the UAE, recently announced its IoT OpenStack Platform that aims to ease application development. We believe this is a move in the right direction for the region and a catalyst for continuous innovation." — Research Analyst Wale Babalola, IDC Middle East, Africa, and Turkey

IDC Retail Insights Opinion
In This Study
Situation Overview
South Africa
Saudi Arabia
IoT in Retail: Just Starting to Blend In
The Approach
Worldwide IoT Market: Billions of Things, Trillions of Dollars
Three Public Sector IoT Pillars in Retail
Future Outlook
IoT Drivers in Retail
Internet/Broadband Expansion
Payment Method Development
eCommerce Acceleration
High-Street Brands and the Modernization of Shopping
Retail Industry Consolidation and Expansion
Essential Guidance
Actions to Consider
Use the Term "Internet of Things" Sparingly
Put Customers and Revenue First
Manufacture Inspiration — But Be Patient
Learn More
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