Innovation Strategies: Critical Issues for Digital Transformation
This IDC study provides CIOs and IT executives with an overview of the IDC IT Executive Program Innovation Strategies Practice area. The study explains the area and scope of the practice, lays out the key issues, and describes the main research themes focused on addressing those issues. In addition, it describes the benefits and challenges of addressing these issues so that CIOs and IT leaders can assess for themselves the relative importance of innovation strategies in the context of their enterprise goals and challenges.
"Innovation strategies means developing new ideas to leverage technology in inventive ways to support business digital transformation (DX)," says Fred Magee, adjunct research advisor in IDC's IT Executive Program. "The Innovation Strategies Practice treats innovation as a constant process of recognizing what has changed in an enterprise's markets, customer experiences, competition and business environment and adopting the right strategies to maintain or grow its ability to deliver value by digitally transforming its products, services, and customer experiences."
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