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Inhibitors to Wearables Adoption

Inhibitors to Wearables Adoption

This IDC study examines some of the inhibitors to the adoption of wearable technology. It leverages data from IDC's ConsumerScape 360 program, which polls respondents from around the world on wearable technology and other IT topics relevant to consumers.

"Wearable technology has made terrific strides over the past several years, but there still remains barriers to adoption," says Ramon T. Llamas, research manager with IDC's Wearables and Mobile Phones programs. "IDC's ConsumerScape 360 Survey data identified factors like 'no use for them [wearables]' and 'don't know enough about them' as primary reasons why users do not own a wearable device. Responses like these, as well as others, point to areas that companies need to address to drive attention and volumes."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Situation Overview
Reasons for Not Owning or Using a Wearable Device
No Use for Them/Don't Know Enough About Them
Too Expensive
I Plan to Purchase One in the Future
Prefer My Smartphone/Tablet/PC Instead
Too Complicated
I Have One, But I Do Not Use It Anymore
Reasons for Not Using a Wearable Device Anymore
Too Complicated
Too Expensive
Prefer My Smartphone/Tablet/PC Instead and/or No Use for Them
Don't Know Enough About Them
Future Outlook
Proliferation of Wearable Devices
Third-Party Applications Will Increase Utility and Value
Emphasis on Context
Essential Guidance
Aggressively Court Customer Feedback
Expand Your Value Proposition with Caution
Provide Options for Education
Learn More
Related Research
Synopsis
Table: Reasons for Not Owning or Using a Wearable Device
Table: Reasons for Not Using Wearable Devices Anymore

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