Infosys Helps ATP Serve Up Tennis Insights for Better Fan Engagement and Player Insight
This IDC Buyer Case Study describes ATP's strategy to focus its digital transformation on the game of tennis and its decision to use Infosys for implementation assistance. The first of three phases of work has been completed and is analyzed (i.e., implementation of the ATP Scores and Stats section of its Web site by Infosys), while the following two phases are described as next steps. Insights from Murray Swartzberg, senior vice president, Information Technology, Digital, and Social Media, ATP, and project sponsors are included as well as lessons applicable to other organizations interested in either analytics or machine learning. Note to tennis geeks: you may be disappointed because this case study does not require an in-depth knowledge of tennis to provide valuable lessons.