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IDC's Worldwide Advertising Software Taxonomy, 2018

IDC's Worldwide Advertising Software Taxonomy, 2018

This IDC study features the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the advertising software industry. This taxonomy is the basis for our Worldwide Advertising Software Forecast, 2018–2022 (IDC #US43940218, June 2018), is part of our Advertising Software Report Series, and is also part of our overall software taxonomy, where it is part of the marketing software segment."The rapid digitalization of the advertising industry continues," said Karsten Weide, VP of Media and Entertainment at IDC. "This taxonomy provides the major functional segments of the advertising software used to accomplish that."

Please Note: Extended description available upon request.


IDC's Worldwide Advertising Software Taxonomy
Advertising Software Taxonomy Changes for 2018
Definitions
General Advertising Terms
Advertising Software
Programmatic Advertising Platforms
Non-Display Advertising Platforms
Data Platforms
Advertising Attribution
Not Part of the Advertising Software Taxonomy
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Related Research
Synopsis

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