IDC's Worldwide Advertising Software Taxonomy, 2018
This IDC study features the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the advertising software industry. This taxonomy is the basis for our Worldwide Advertising Software Forecast, 2018–2022 (IDC #US43940218, June 2018), is part of our Advertising Software Report Series, and is also part of our overall software taxonomy, where it is part of the marketing software segment."The rapid digitalization of the advertising industry continues," said Karsten Weide, VP of Media and Entertainment at IDC. "This taxonomy provides the major functional segments of the advertising software used to accomplish that."
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