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IDC PlanScape: Product Management Within IT for Digital Incorporation

IDC PlanScape: Product Management Within IT for Digital Incorporation

This IDC study is the last of a three-part series that focuses on the incorporation phase of IT product management with a special emphasis on the business information required by the IT product manager (ITPM) role. Bob Multhaup, adjunct research advisor for IT Executive Program states, "The new role of the IT product manager accommodates the advanced skills of traditional product managers in translating, measuring, and reporting the business dimensions of IT products and services in terms of product cost, revenue, and relative competitive advantage."

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Is Product Management Within IT Important for Digital Incorporation?
What is Product Management Within IT for Digital Incorporation?
Who Are the Key Stakeholders?
CIO
IT Management
IT Financial Management
IT LOB Customers
IT Product Managers
IT Ecosystem Partners
How Can My IT Organization Take Advantage of Product Management Within IT for Digital Incorporation?
Capture and Communicate All Product-Related Information to All Stakeholders
Develop the Product Road Map Including Initiatives, Releases, and Features
ITPM Action: Demonstrate Achievement of IT Vision and Key Phases of IT Product Life Cycle
Prioritize Features and Adapt to Changing Marketing Channels and Personas
Measure Product Costs, Operational Performance, and Value Contribution
ITPM Action: Identify, Monitor, and Analyze Key IT Financial Performance Indicators
"Broker the Players," Including Sales Support, Product Development, and 3rd Platform Providers
Essential Guidance
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