IDC PlanScape: Omni-Channel Retail Execution Platforms for Now and the Future
This IDC PlanScape serves as a guide that helps retailers that have recently initiated efforts to build a road map for omni-channel answer the following questions:Why do we need an omni-channel retail execution platform? What are retailers doing to win the battle for the omni-channel customer?Who needs to be involved in this effort?How is an omni-channel retail execution platform architected, and what are the best practices for revolutionary, high-impact, fast ROI investments?How do companies engage in activities that result in immediate and lasting results?According to Leslie Hand, vice president of IDC Retail Insights, "Retailers that deploy an omni-channel retail execution platform that enables the retailer to flexibly deploy new tactics and strategies to improve customer engagement and loyalty will be positioned to gain and maintain more consumer wallet share than their peers. Importantly, the platform supports growth in the near term but is architected to enable the retailer to continually disrupt the market."
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