IDC PlanScape: Measuring the Business Value of IT Services
This IDC study explores specific methods of measuring IT value with an emphasis on the question: How strong is IT's contribution to achieving its customer's business goals? A good understanding of this question goes a long way to answer the strategic question: How competitive is your IT?"If IT can help the business outperform its competition in key business value metrics — such as the cost to process an order — then IT is creating competitive advantage to the business," says Bob Multhaup, adjunct analyst with IDC IT Executive Program (IEP). "Although it may be difficult to gauge the IT function in rival businesses, it is possible to measure IT value contribution in one's own business. The measurement of the continuous improvement of business value metrics and the achievement of high-priority business goals are the paths that IT must pursue to help the business achieve competitive advantage."