IDC PlanScape: Integrated Mobile App Development Platforms
This IDC study presents specific considerations to organizations for the use of integrated mobile app development platforms that incorporate requisite mobile security, analytics, and app management. IDC discusses the value that can be achieved with the adoption of an integrated mobile app development platform when it is further integrated with a broader cloud/platform-as-a-service (PaaS) value proposition."Organizations moving too fast to mobilize apps without the benefit of integrated mobile app development platforms are at risk," says Denise Lund, research director, Enterprise Mobility at IDC. "Too often, these organizations will face inefficiencies in the development process, less-than-optimal user experiences, increased security threats, and a host of missed opportunities to leverage enterprise data and marketing resources that can enrich their internal- and external-facing apps usage."