Market Research Logo

IDC PlanScape: Consumption-Based Pricing Models

IDC PlanScape: Consumption-Based Pricing Models

This IDC PlanScape is designed for cross-industry providers of digital products and services that are developing an approach to align value monetization with consumption or usage."While consumption-based models are widely recognized as an efficient and fair way of aligning price with value for a variety of digital goods, many organizations struggle with the process and technology changes and requirements needed to successfully develop and offer these models. These changes impact the entire organization, including staff across IT, product management, finance, customer support, product engineering, sales, technology and business executives, and ecosystem-facing roles," says Amy Konary, program vice president for Digital Business Models and Monetization at IDC.

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why Are Consumption-Based Pricing Models Important?
What Is a Consumption-Based Pricing Model?
Five Steps for Building a Consumption-Based Model
Usage Versus Capacity
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of a Consumption-Based Pricing Model?
Essential Guidance
Actions to Consider
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report