IDC MaturityScape: Omni-Experience Digital Transformation in Manufacturing
This IDC Manufacturing Insights study describes the IDC MaturityScape for omni-experience digital experience (DX) in manufacturing. It identifies the stages, outcomes, and actions required to continually disrupt the customer experience and establish and sustain market-leading performance. This study also serves as a guide for manufacturing business and IT executives to identify areas in need of improvement in support of digital experience in four key dimensions of the omni-experience DX: ecosystem experience, continuous innovation orientation, platform service delivery, and omni-dimensional marketing."The rise of customer centricity is pervasive across manufacturing sectors," says Heather Ashton, research manager, IDC Manufacturing Insights. "As manufacturers move down the path toward digital transformation, one important dimension is optimizing the omni-experience for all value chain participants. Manufacturers that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire value chain and positively impact their business performance as a result."
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