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IDC MaturityScape: Omni-Experience Digital Transformation in Manufacturing

IDC MaturityScape: Omni-Experience Digital Transformation in Manufacturing

This IDC Manufacturing Insights study describes the IDC MaturityScape for omni-experience digital experience (DX) in manufacturing. It identifies the stages, outcomes, and actions required to continually disrupt the customer experience and establish and sustain market-leading performance. This study also serves as a guide for manufacturing business and IT executives to identify areas in need of improvement in support of digital experience in four key dimensions of the omni-experience DX: ecosystem experience, continuous innovation orientation, platform service delivery, and omni-dimensional marketing."The rise of customer centricity is pervasive across manufacturing sectors," says Heather Ashton, research manager, IDC Manufacturing Insights. "As manufacturers move down the path toward digital transformation, one important dimension is optimizing the omni-experience for all value chain participants. Manufacturers that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire value chain and positively impact their business performance as a result."


IDC MaturityScape Figure
IDC Opinion
In This Study
Situation Overview
Considering Omni-Experience Within the Manufacturing Value Chain
Stages of IDC's Omni-Experience Digital Transformation in Manufacturing MaturityScape
Ad Hoc
Description
Business Outcome
Opportunistic
Description
Business Outcome
Repeatable
Description
Business Outcome
Managed
Description
Business Outcome
Optimized
Description
Business Outcome
Dimensions of IDC's Omni-Experience Digital Transformation in Manufacturing MaturityScape
Essential Guidance
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Related Research
Synopsis

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