IDC MaturityScape: Omni-Experience Digital Transformation in Insurance
This IDC study describes the IDC MaturityScape for Omni-Experience DX in Insurance. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the business experience for all stakeholders in the insurance ecosystem and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in the following key dimensions of the omni-experience DX: ecosystem experience, continuous innovation orientation, platform service delivery, and omni-dimensional marketing. The IDC MaturityScape for Omni-Experience DX in Insurance provides a framework for business and technology leaders in insurance organizations worldwide to discuss and create plans for creating and capitalizing on a multidimensional ecosystem approach that continually amplifies experiences and adds business value. It enables them to assess the current state and readiness of their abilities to deliver an optimized omni-experience as part of their digital transformation journey."Delivering an optimized omni-experience across the entire insurance ecosystem requires insurers to buy into the digital transformation strategy from the perspective of technology, people, organization, and culture," said Sabitha Majukumar, senior research analyst, IDC Financial Insights. "Insurers that are able to deliver great omni-experiences that meet the expectations of its customers, distributors, markets, employees, and partners should be able to continually attract and grow loyalty with all its stakeholders to positively impact their business performance as a result. Those that do not will struggle in the fast-changing digital world in the coming years."