Market Research Logo

IDC MaturityScape: Omni-Experience Digital Transformation in Insurance

IDC MaturityScape: Omni-Experience Digital Transformation in Insurance

This IDC study describes the IDC MaturityScape for Omni-Experience DX in Insurance. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the business experience for all stakeholders in the insurance ecosystem and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in the following key dimensions of the omni-experience DX: ecosystem experience, continuous innovation orientation, platform service delivery, and omni-dimensional marketing. The IDC MaturityScape for Omni-Experience DX in Insurance provides a framework for business and technology leaders in insurance organizations worldwide to discuss and create plans for creating and capitalizing on a multidimensional ecosystem approach that continually amplifies experiences and adds business value. It enables them to assess the current state and readiness of their abilities to deliver an optimized omni-experience as part of their digital transformation journey."Delivering an optimized omni-experience across the entire insurance ecosystem requires insurers to buy into the digital transformation strategy from the perspective of technology, people, organization, and culture," said Sabitha Majukumar, senior research analyst, IDC Financial Insights. "Insurers that are able to deliver great omni-experiences that meet the expectations of its customers, distributors, markets, employees, and partners should be able to continually attract and grow loyalty with all its stakeholders to positively impact their business performance as a result. Those that do not will struggle in the fast-changing digital world in the coming years."


IDC MaturityScape Figure
IDC Opinion
In This Study
Situation Overview
Omni-Experience DX Perspectives in Insurance
Stages of IDC's Omni-Experience DX in Insurance MaturityScape
Ad Hoc
Description
Business Outcome
Opportunistic
Description
Business Outcome
Repeatable
Description
Business Outcome
Managed
Description
Business Outcome
Optimized
Description
Business Outcome
Dimensions of IDC's Omni-Experience DX in Insurance MaturityScape
Ecosystem Experience
Continuous Innovation Orientation
Platform Service Delivery
Omni-Dimensional Marketing
Conclusion
Essential Guidance
Learn More
Related Research
Synopsis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report