This IDC study describes the IDC MaturityScape for enterprise mobility in banking industry, a framework for identifying the stages, critical measures, outcomes, and actions required for IT organizations to effectively evolve to mobility excellence. With mobility solutions fueling fast-changing business models, executives from both IT and LOBs at the institution need to become more competent at managing larger and more impactful initiatives and also get beyond the bring-your-own-device (BYOD) types of reactive debates to take charge of their destiny now. This study describes the enterprise mobility framework and provides guidance for organizations of all sizes interested in advancing along the framework's five maturity stages to maximize benefits derived from a consistent global enterprise approach to mobility.IDC MaturityScape for enterprise mobility enables an organization to assess its mobility competency and maturity and use a baseline in defining short- and long-term goals and plans for improvements. It also enables IT and LOB executives in the financial services industry to prioritize and obtain guidance regarding enterprise mobility strategy, platform, apps, processes, and people — each of which is critical for charting the course of the enterprise in a rational way, from both a business perspective and a technical perspective. This approach uncovers maturity gaps that contribute to the lack of alignment between business decision making and mobility implementation and enables an organization to benchmark its maturity against an industry benchmark — all in the quest to achieve fact-based, data-driven decision making and to derive desired outcomes based on business-oriented organizational goals."Many banks are still struggling with the appropriate strategy for and execution of enterprise mobility — the use of mobility across the entire organization," says Jerry Silva, research director for IDC Financial Insights Global Banking. "The days of discussion around whether bring your own device is a safe approach to implementing a mobility strategy is coming quickly to a close as consumers and staff will demand a seamless experience from all of their mobile devices, many of them are personal devices — much as they demand seamless omni-experiences from the traditional ATM, branch, online, and contact center channels."
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