IDC MaturityScape Benchmark: Omni-Experience Digital Transformation in Canada, 2017
This IDC study enables organizations to compare maturity against peers, pinpoint where peers are more advanced, and identify the benefits achieved as one moves to more advanced stages. Intended readers are CIOs, CMOs, customer experience leaders, digital executives, IT managers, and vendors of technologies and services that enable digital transformation."This study reveals that omni-experience is an area of needed development among Canadian organizations. At the heart of the digital transformation discussion is customer experience, and Canadians expect a better customer experience in-store, online, and on mobile and social channels, not just in retail but across all industry sectors," said Tony Olvet, group VP of Research for IDC Canada.
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