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IDC MaturityScape Benchmark: Omni-Experience Digital Transformation in Canada, 2017

IDC MaturityScape Benchmark: Omni-Experience Digital Transformation in Canada, 2017

This IDC study enables organizations to compare maturity against peers, pinpoint where peers are more advanced, and identify the benefits achieved as one moves to more advanced stages. Intended readers are CIOs, CMOs, customer experience leaders, digital executives, IT managers, and vendors of technologies and services that enable digital transformation."This study reveals that omni-experience is an area of needed development among Canadian organizations. At the heart of the digital transformation discussion is customer experience, and Canadians expect a better customer experience in-store, online, and on mobile and social channels, not just in retail but across all industry sectors," said Tony Olvet, group VP of Research for IDC Canada.

Please Note: Extended description available upon request.


IDC MaturityScape Benchmark Figure
Executive Summary
Analysis of Omni-Experience Digital Transformation in Canada Maturity Benchmark Data
Stages of the Omni-Experience Digital Transformation Maturity Framework
Dimensions of the Omni-Experience Digital Transformation Maturity Framework
Survey Findings: Maturity Distribution Across Dimensions
Evaluating Omni-Experience Digital Transformation Maturity: Survivors and Thrivers
Classifying the Respondents
Survey Findings: Comparison of Survivors and Thrivers
Example of a Canadian Omni-Experience Thriver
Advice for Technology Buyers
Learn More
Related Research
Appendix
Methodology
Survey Respondent Segmentation

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