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IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions

IDC FutureScape: Worldwide Consumer DX and Home IoT 2019 Predictions

This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years."Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says Adam Wright, senior research analyst with IDC's Consumer IoT research team. "As legacy business and service models erode in the face of emerging technologies, particularly in the home IoT sector, businesses need to make bold decisions to embrace emerging technologies and enable new user experiences to compete for a greater share of the consumer market. Decision makers at consumer companies must embrace change and not be held hostage to either legacy technologies and business and service models or the challenges of meeting consumer demand in nascent, unproven markets."

Please Note: Extended description available upon request.


IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology Buyers
Prediction 1: In 2019, the Proliferation of Smart Assistants Will Result in a Year-Over-Year Increase of up to 16% in Smart Home Device Sales Worldwide
Associated Drivers
IT Impact
Guidance
Prediction 2: In 2020, the Average Number of Paid Subscriptions per OTT Video Service Subscriber Will Top Three
Associated Drivers
IT Impact
Guidance
Prediction 3: By 2021, More than 53% of Smartwatches Shipped Worldwide Will Be Cellular Connected
Associated Drivers
IT Impact
Guidance
Prediction 4: By 2021, 45% of Hits in Global Music Pop Charts Will Be Written by AI Machines
Associated Drivers
IT Impact
Guidance
Prediction 5: eSports Revenue Worldwide Will Reach $3 Billion in 2021
Associated Drivers
IT Impact
Guidance
Prediction 6: By 2023, 45% of Digital Consumers Globally Will Use Localized Versions of Digital ID Key Systems
Associated Drivers
IT Impact
Guidance
Prediction 7: By 2023, More than 35% of All Video Advertising Sales Worldwide Will Be Based on Blockchain Technology to Combat Fraud and Arbitrage
Associated Drivers
IT Impact
Guidance
Prediction 8: By 2023, Over 1 Billion People Annually Will Visit at Least One Commercial Location with a VR Installation, with over 10% Trying It, Seeding Interest in a VR Purchase for the Home
Associated Drivers
IT Impact
Guidance
Prediction 9: By 2024, More than 70% of User Interactions with Smart Home Devices Will Be Conducted via Touchless Interfaces
Associated Drivers
IT Impact
Guidance
Prediction 10: By 2024, 17% of Smart Homes Will Leverage Smartwatches as a Primary Data Source to Enable Home Automation
Associated Drivers
IT Impact
Guidance
ADVICE FOR TECHNOLOGY BUYERS
Our predictions address critical facets of the consumer market. IDC offers the following guidance to IT buyers, marketers, and product executives:
EXTERNAL DRIVERS: DETAIL
Next Chapter of DX: Technology-Driven Transformation Altering Business and Society
Platforms, Platforms, Platforms: Industry Competes for Innovation at Scale
Sense, Compute, Actuate: Turning Data into Value
Global Information Crisis: Political, Social, and Economic Disturbance
Emerging Autonomy: Learning to Live with AI
Cyber Insecurity: Theft, Cyberattack, and Negligence Create a Crisis of Digital Trust
Rising Customer Expectations: More Convenience, Customization, and Control
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