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IBM z13: Marketing the High-End Mercedes of the Server Industry

IBM z13: Marketing the High-End Mercedes of the Server Industry

This IDC Insight provides an in-depth look at IBM's next-generation mainframe, the IBM z13, and the system's capabilities in the new era of computing. In addition, we will discuss why — despite these capabilities — z Systems sales might be impacted by outdated perceptions in the marketplace that complicate potential customers' decision-making process.



Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Hardware Innovations
More Linux and Open Source, Plus Bluemix for Next-Generation Apps
Improved Software and Memory Pricing
The Tough Road to New z Customers
The Cultural Element of the Mainframe
A Perception Issue
Future Outlook

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