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IBM Casts a Long Shadow Over Mobile World Congress 2016

IBM Casts a Long Shadow Over Mobile World Congress 2016

This IDC Insight pertains to announcements from Mobile World Congress 2016 that align to customer spending trends from IDC's Worldwide Semiannual Mobility Spending Guide and research from IDC's Small and Medium Business Markets research practice. Held annually in Barcelona, Spain, Mobile World Congress (MWC) is the leading public event for the mobility market. IDC's spending guides are deep quantitative forecasts of customer spending by technology, customer type, company size, industry, and country. IDC's SMB practice provides strategic advisory services that assist IT suppliers and vendors to more effectively target enterprise customers with fewer than 1,000 employees.


IDC Opinion
In This Insight
Situation Overview
Suppliers Articulate New Device Strategies for Mature Markets
IBM Casts a Long Shadow Over Barcelona
IBM PartnerWorld Leadership Conference
IBM InterConnect
Enterprise Mobility Management Pivots Toward Developers and Standardization
Automation and Enterprise Software Extension
Future Outlook
Pivoting from the Monolithic Consumer Market Toward Enterprise Opportunities
Android Takes a Back Seat to Windows 10 in Client Computing, iOS Receiving Preferential Treatment
Low- and No-Code Software Development Broadens the Market for Customized Applications, Favoring Midmarket Engagement
EMM Evolves Through the Mobile-Only Computing End State

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