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How Will HP's Split Impact the Marketing Cloud Wars? The Time to Demonstrate Commitment Is Now

How Will HP's Split Impact the Marketing Cloud Wars? The Time to Demonstrate Commitment Is Now

This IDC Flash examines HP's marketing product portfolio — under HP's Marketing Optimization business unit — in the context of the Asia/Pacific region. It also discusses HP's split into two separate companies, and focuses on the impact of this split for HP's Marketing Optimization group and the overall Software group.

Please Note: Extended description available upon request.


In This Update
Situation Overview
HP Split into Two Organizations
HP Software and the Marketing Optimization Group
The Marketing Optimization Group
Future Outlook
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Related Research
Figure: HP's Marketing Optimization Portfolio

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