H1 2020 Performance of the Personal Computing Devices Market in the META Region

H1 2020 Performance of the Personal Computing Devices Market in the META Region

This IDC Market Perspective discusses the performance of the Middle East, Turkey, and Africa personal computing devices market during the first half of 2020, which was a unique period characterized by the outbreak of COVID-19. The document briefly examines the various stages of the pandemic and details the subsequent impact on the regional market. In addition, the report looks at the various drivers and inhibitors of the PCD market as well as end-user segment trends, channel developments, vendor performances, and product shares. It concludes with some recommendations for market players."The META PCD market has continued to evolve over the past year. However, the ongoing global pandemic has significantly altered the market landscape. Technology suppliers should quickly adapt to these changes and exploit existing opportunities to achieve success. Industry players should also establish a strong online presence, support and collaborate with channel members, and focus on growth areas such as education, gaming, and mobile computing." — Fouad Charakla, Senior Research Manager, IDC Middle East and Africa

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Impact of the COVID-19 Pandemic
Looking Ahead
The Positives
The Negatives
End-User Segment Trends
Channel Trends
Corporate Dealers and Value-Added Resellers
Traditional Dealers
Product Categories
Gaming PCs — A Bright Spot
Do-It-Yourself PCs
Advice for the Technology Supplier
Increase Focus on the Education Sector
Gauge Popularity of Different Products
Promote Gaming Devices
Boost Online Presence and Marketing Campaigns
Enhance Channel Collaboration and Support
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