Market Research Logo

Focus on CRM-Oriented Mobile Applications: Customer Experience Improvement a By-Product of Employee Productivity?

Focus on CRM-Oriented Mobile Applications: Customer Experience Improvement a By-Product of Employee Productivity?

This IDC study focuses on mobile enterprise applications deployed specifically within sales organizations. Companies are profiled regarding implementations and future plans, including purchase plans. This study is based on our Mobile Enterprise Applications Survey conducted in February 2014.

"Our study results attest that U.S. companies are deploying mobile enterprise applications for employee productivity and corporate performance reasons (Please Note: Extended description available upon request.)," reports Mary Wardley, vice president of CRM Applications and Customer Experience for IDC. "However, they expect a tangible benefit in terms of improving the customer experience through the use of MEAs."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Mobile Enterprise Applications Definition
Respondent Demographics
By Responsibility for Mobile Enterprise Applications
By Job Title
By Company Size
By Industry
Situation Overview
Organizations Seeking Productivity and Business Improvement — With a Side Order of Customer Experience
Employee Productivity a Continuum to Customer Experience?
CRM Doesn't Lead the Way in Mobile Enterprise Applications Implementations
Future Outlook
To Adopt or Not Too Adopt
The Decision and the Money
Essential Guidance
End Users
CRM-Centric Mobile Enterprise Applications Suppliers
Learn More
Related Research
Synopsis
Table: Level of Involvement with Mobile Technology at Organization (% of Respondents)
Table: Respondents by Company Size and Job Title (% of Respondents)
Table: Organizations Having Deployed CRM-Oriented Mobile Applications by Industry Sector (% of Respondents)
Figure: Expected Benefits to Organization for Adopting Mobile CRM-Oriented Enterprise Applications
Figure: Ability of Mobile Enterprise Applications to Effectively Execute
Figure: Mobile Enterprise Applications Adoption by Application Type
Figure: Number of Mobile Applications Deployed
Figure: Mobile Operating Systems Platforms Deployed
Figure: Mobile Applications Deployment by Worker Type
Figure: Factors Impacting Adoption of Mobile CRM-Oriented Enterprise Applications
Figure: Factors Impacting Non-Adoption of Mobile CRM-Oriented Enterprise Applications
Figure: Decision-Making Process for Selecting CRM-Oriented Mobile Enterprise Applications
Figure: Budget Responsibility for Mobile Enterprise Applications

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report