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Fair or Foul: Tesla's Approach to Selling Vehicle Autonomy

Fair or Foul: Tesla's Approach to Selling Vehicle Autonomy

This IDC Market Perspective looks at two different approaches auto manufacturers are currently using to introduce their autonomous features and platforms to vehicle buyers. This document reviews these two go-to-market approaches and evaluates the challenges and opportunities for manufacturers, suppliers, and dealers, as well as the vehicle buyer of each approach."Finding a safe, expedient, and cost-effective way to bring autonomous technologies to market is of increasing importance to all automotive manufacturers," says Matt Arcaro, research manager, Next Generation Automotive at IDC. "These manufacturers are facing increased competition from many different directions including by new supplier and manufacturing entrants that bring innovation to both the development and go-to-market approach for new technologies."

Executive Snapshot
New Market Developments and Dynamics
Approach 1: Pay to Equip
Approach 2: Pay to Activate
IDC's Point of View
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