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Facebook F8 2018: Am I Fraught or Not

Facebook F8 2018: Am I Fraught or Not

This IDC Market Note discusses the Facebook F8 2018 event."2018's F8 fell at what Facebook hopes was a uniquely awkward time in the company's history, still in the throes of the Cambridge Analytica affair and on the heels of a strong quarterly earnings report that seemed to scream strength in the face of mounting adversity," said John Jackson, research vice president, Mobile and Connected Platforms at IDC. He continued, noting, "Amid the profusion of announcements, Watch Party, a dating feature, and the provocatively low-priced, well-executed Oculus Go headset stood out as most immediately poised to advance the company's reach for consumers and brands across the ever-expanding Facebook family. Everything we saw and heard remains consistent with our thesis that platforms such as Facebook, Amazon, Google, Alibaba, and Tencent will continue to evolve as multiservice distribution channels, attracting the attention of partners, competitors, and regulators alike worldwide."

Executive Snapshot
In This Market Note
IDC's Point of View
Public Policy and Performance: Expect Shocks and Resilience in the Medium Term Ahead of Eventual Regulation
Analyzing the Key Announcements in Rough Order of Significance
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