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Evaluating Mobile Network Operator Content Strategies: Three Distinct Approaches to Consumer Content Enablement

Evaluating Mobile Network Operator Content Strategies: Three Distinct Approaches to Consumer Content Enablement

This IDC Insight reviews and evaluates the content strategies of the major U.S. mobile network operators, specifically AT&T, T-Mobile, and Verizon Wireless. This IDC Insight examines the role of the mobile network operator in content delivery, the benefits and limitations of each operator's subjective strategy, and the potential impact on the wireless service market.


IDC Opinion
In This Insight
Situation Overview
AT&T — DIRECTV
T-Mobile — Binge On
Verizon Wireless — go90
Sprint's Absence of a Content Strategy
Future Outlook
Net Neutrality Implications

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