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European Mobile Services and Strategies 2015 Top 10 Predictions

European Mobile Services and Strategies 2015 Top 10 Predictions

This IDC study presents IDC's 2015 predictions concerning the enterprise market for mobile services, software, and devices in Europe.

"The first phase of mobility was largely concerned with the use of consumer mobile devices for work purposes, whether formally or informally. But a growing number of European enterprises are taking a more forward-thinking approach to mobility," said John Delaney, associate vice president, European Mobility, IDC Europe. "We have highlighted in this study some of the ways in which we believe this more application-centered approach to mobility will impact providers of software, devices, and services in 2015."

Please Note: Extended description available upon request.

In This Study
Situation Overview
Future Outlook
Prediction #1: By the End of 2015, More than Half of All European Enterprises Will Have Launched at Least One Mobile Application
Prediction #2: Retailers Will Prioritize Investments in Mobile Loyalty Delivered through Mobile Apps
Prediction #3: At Least Half of Healthcare Organizations Will Invest in Consumer-Facing Mobile Applications
Prediction #4: By the End of 2015, More than Half of All European Workers Will Be Using Mobile Devices
Prediction #5: Line-of-Business Departments Will Control the Budget for Mobile Investments in at Least One-Third of European Organizations
Prediction #6: One in Five Europeans Will Make In-Store Mobile Payments in 2015
Prediction #7: Enterprises Will Leverage the Intersection between DevOps, Analytics, and Cloud to Improve Mobile Security
Prediction #8: EU Telecom Regulation Will Get Friendlier to Telcos and Less Aggressive in Pursuit of End-User Interests
Prediction #9: Around Three-Quarters of Enterprises Will Provide 4G to at Least Some Employees by the End of 2015
Prediction #10: The Internet of Things Will Provide a Killer App for Digital Transformation, with Emerging 5G Specs Promising a Key Enabler
Essential Guidance
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