Enhancing the Customer Experience Using Mobile Technologies
This IDC Retail Insights Business Strategy outlines the global trends and strategy discussions among retail merchants and brand owners for the successful design, execution, and monetization of customer-facing mobile technology investments to enhance the omni-channel customer experience (CX).
"Retailers with a coherent omni-channel business proposition understand that putting digital technology development — and its delivery via mobile — at the forefront of customer-facing strategic initiatives can support a broader base of up-to-date transactional and behavioral insight, alongside more agile, proactive, and deeper levels of engagement," said Miya Knights, senior research analyst, IDC Retail Insights. "Retailers can use such insight and engagement to help boost sales by providing a better differentiated, more competitive customer experience."Please Note: Extended description available upon request.
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