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Emerging Technology Developments for Supporting an International Omni-Channel Presence

Emerging Technology Developments for Supporting an International Omni-Channel Presence

This IDC study explores the CX trends emerging to assist retailers and their IT partners fine tune business strategies and/or associated business processes when expanding a retail business internationally (as it relates to the use of technology). It includes an examination of the CX-related technology benefits available to international retailers, as well as those who may be evaluating initial or further international expansion.

"Those retailers that invest in these technology areas with a view to offering a consistent brand presence and customer experience are likely to succeed in capitalizing on potential retail growth in foreign markets," said Miya Knights, senior research analyst, IDC Retail Insights. "As a measure of a consistent and well-integrated retail proposition, CX should be a key consideration for any retailer pursuing an omni-channel business strategy. CX therefore becomes all the more important when omni-channel retail brands or merchants look to expand overseas and acquire new customers, and varied technology developments are emerging to support this."

Please Note: Extended description available upon request.

IDC Retail Insights Opinion
In This Study
Meeting Customer Demands
Situation Overview
Learning by Global Example
Eliminating Barriers to Entry
Direct and Indirect Expansion
The Approach
Supporting International Expansion
Local Flexibility, Central Control
Future Outlook
Locating the Best Investment
Taking on Enabling Technology
Multicurrency, Multinational Commerce, and POS Software
Digital Marketplaces
Digital Asset Management and Marketing
Enterprise Collaboration Applications
Essential Guidance
Actions to Consider
Actions for Retailers
Actions for IT Vendors
Learn More
Related Research
Table: Worldwide Retail eCommerce Spending by Region, 2013–2018 ($M)

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