Emerging Technology Developments for Supporting an International Omni-Channel Presence
This IDC study explores the CX trends emerging to assist retailers and their IT partners fine tune business strategies and/or associated business processes when expanding a retail business internationally (as it relates to the use of technology). It includes an examination of the CX-related technology benefits available to international retailers, as well as those who may be evaluating initial or further international expansion.
"Those retailers that invest in these technology areas with a view to offering a consistent brand presence and customer experience are likely to succeed in capitalizing on potential retail growth in foreign markets," said Miya Knights, senior research analyst, IDC Retail Insights. "As a measure of a consistent and well-integrated retail proposition, CX should be a key consideration for any retailer pursuing an omni-channel business strategy. CX therefore becomes all the more important when omni-channel retail brands or merchants look to expand overseas and acquire new customers, and varied technology developments are emerging to support this."
Please Note: Extended description available upon request.