Emerging Technology Development to Support an International Omni-Channel Presence
This IDC Retail Insights study explores the customer experience (CX) trends emerging to help retailers and their IT partners fine tune business strategies and/or associated business processes when expanding a retail business internationally, as it relates to the use of technology. It includes an examination of the CX-related technology benefits available to international retailers, as well as those that may be evaluating initial or further international expansion.
"Those retailers that invest in these technology areas with a view to offering a consistent brand presence and customer experience are likely to succeed in capitalizing on potential retail growth in foreign markets," said IDC Retail Insights Senior Research Analyst Miya Knights.Please Note: Extended description available upon request.
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